Revolutionizing Real Estate
with AI

JUL 21, 2023 by KEN CORSINI

Welcome to the exciting world of real estate, where cutting-edge technology and Artificial Intelligence (AI) are transforming the way we do business …. and if you’re not leveraging AI, you better get with the program! Hang with me and lets explore some of the ways AI is going to transform this industry as well as some tools that are already out there that you can start utilizing now!

First and foremost, let’s talk about content creation. Writing blogs, emails, and social media posts can be a bit of a challenge sometimes. But fear not, AI is here to lend a helping hand! With AI-powered tools, we can effortlessly whip up engaging and captivating content that speaks to our audience, leaving writer’s block in the dust. (Check out ChatGPT)

Now, let’s discuss the fascinating world of chatbots. These days, many of CRM’s are starting to build this technology into your drip campaigns. These virtual assistants are like our trusty sidekicks, available 24/7 to interact with potential leads. They engage in meaningful conversations, answering inquiries and providing valuable information about properties. With chatbots by our side, we can focus on building meaningful connections with our clients, while they handle the initial interactions like true professionals. (Check out Hyro)

Next up, the magic of predictive analytics! Think of it as having a crystal ball that reveals the secrets of motivated sellers and unveils hidden opportunities in the market. AI analyzes data like a detective, guiding us to the home owners that are most likely to sell in the near term … providing us with a laser targeted audience to market to. (Check out Likely.ai)

How about property valuations? How many times have you looked at 3 different AVM’s from the 3 different websites only to come to the determination that none of them can be right?  Well, stay tuned my friends because automated valuations are getting better by the day and the technology is improving rapidly. Soon enough we’ll be using AI to pull comps, analyze markets and come to a much better conclusion in terms of value and buying decisions. (Check out HouseCanary)

Property management is no longer a tedious task, thanks to AI. From rent collection to maintenance and tenant screening, AI-powered solutions streamline these essential processes. It’s like having an efficient assistant who never misses a beat, ensuring our properties are well taken care of and tenants are happy. (check out Fortress)

Market predictions are where AI truly shines. By analyzing vast amounts of data, AI algorithms can forecast trends and identify emerging opportunities in various markets based on a number of different variables. It’s like having a trusted advisor, guiding us through the ever-changing real estate landscape with valuable insights. (Check out Entera)

Lastly, we step into the future with virtual and augmented reality. With VR/AR property tours, clients can experience homes as if they were physically there. It’s a game-changer for property viewings, saving time and resources while expanding our reach to clients across the globe. (check out Kuula)

Folks, AI will play a big role in the future of real estate.  While I definitely don’t think AI and technology will ever fully replace the personal, belly to belly dynamic of real estate, the tools that are out there today (and in the near future) will absolutely catapult the AI adopters to the front of the line.